“I believe there is a change agent in every one of us.”
Natasha is an award-winning business leader, impact investor, global communication strategist, social impact filmmaker, and architect of social initiatives for the SDGs, widely recognised for accelerating impactful change.
With over two decades of expertise, Natasha has collaborated with governments, international organizations, business leaders, and influential personalities for coordinated responses to global challenges such as the climate crisis, global health, and gender inequalities.
A sought-after public speaker, Natasha has spoken at numerous events worldwide to inspire action for the SDGs, the power of storytelling, and why businesses must adopt a ‘purpose beyond profit’ mindset.
I’m passionate about working at the intersection of the corporate, entertainment and sustainability sectors to shape culture, drive innovation and deliver impact.
Natasha orchestrates the global advocacy and communications for the AIM for Climate initiative, a $13B collaboration between the US and UAE governments. As the India Director for the UN’s Global Goals campaign, she brought the SDGs to the forefront of the consciousness of over a billion people.
Natasha has been a beacon in dispelling stigmas surrounding women’s sexual and reproductive health. She has also been instrumental in leading initiatives like the SDGs Impact Summit, designed to unlock partnerships between the Global North and Global South to accelerate SDGs action to meet the 2030 targets. Additionally, during the height of the first COVID-19 pandemic, Natasha collaborated with WHO on the “We Are Family” campaign, promoting global solidarity and unity in a time of unprecedented challenge.
Natasha’s personal vision is to continue driving positive change globally by leveraging her unique approach, combining strategic thinking, storytelling prowess, fostering unconventional alliances, and unwavering values centered on diversity, equity, and inclusion.
Some of Natasha's campaigns
Climate Action + Zero Hunger Initiatives
Leading the global communications and advocacy strategy for the $13bn+ Agriculture Innovation Mission for Climate (AIM for Climate), a joint global initiative by the US and the UAE that counts 50+ countries and 500+ non-government entities as partners. AIM for Climate addresses crises such as global hunger, food insecurity, and climate change by uniting participants to significantly increase and accelerate investment in, and/or other support for, climate-smart agriculture and food systems innovation over five years (2021 – 2025).
Directed the global communications for GODAN (Global Open Data for Agriculture and Nutrition), a platform supported by the UK, US, Netherlands, Kenya, and the UN Food and Agriculture Organisation (FAO). GODAN seeks to unlock the potential of open data to enable a greater flow of information on agriculture and nutrition to enhance global food security.
Food Revolution Day is a global initiative spearheaded by renowned British culinary expert and advocate, Jamie Oliver. While the traditional Food Revolution Day campaign focused on combating child obesity, Natasha transformed Food Revolution Day into a rallying call for tackling the dual burden of child obesity and undernutrition for children in Global South when it devised and executed the campaign launch in India, Tanzania, Kenya, and Nigeria.
Launching the UN World Food Programme’s #FeedOurFuture campaign in India, to tackle child hunger and malnutrition by harnessing the widespread influence of popular culture stars and tech innovation with Facebook India.
Gender Empowerment Initiatives
Conceptualised the #WhatIReallyReallyWant film communications campaign, as part an award-winning production team, to raise awareness of UN SDG 5: Gender Equality. Natasha led the global media strategy for the film, which included a preview at Cannes Lions International Festival of Creativity in conjunction with the UN General Assembly.
Led the global media relations + event strategy for United Nations Population Fund’s (UNFPA) ‘Let’s Talk’ event with UNFPA Goodwill Ambassador Natalia Vodianova in Turkey to tackle the taboos around women’s sexual and reproductive health.
Spearheaded the international communications campaign for the ground-breaking feature film on menstrual hygiene ‘Pad Man’, effectively intertwining compelling storytelling with impactful advocacy, leading to a policy shift in the Indian government to abolish the tax on sanitary pads.
Curated and delivered India’s first Menstrual Hygiene Awareness Conclave for International Menstrual Hygiene Day, also coinciding with the launch of India’s first made-in-India sanitary brand Niine. This campaign challenged the taboos faced by India’s women and girls, while providing education and awareness on safe menstrual hygiene.
Health Behavioural Change Initiatives
As a strategic communications advisor, Natasha has developed multiple influencer and creative campaigns for the Ministry of Health and Family Welfare, India such as to raise awareness of COVID-19 protocols during the global health pandemic.
As a strategic partner, Natasha supports the Bill and Melinda Gates Foundation through country-specific content development, storytelling techniques, and influencer engagement strategies across its global health remits.
During the height of the first pandemic in 2020, Natasha partnered with WHO to launch the We Are Family campaign, coinciding with the release of a Special Edition Cover version of multi-Gold and Platinum recording music group Sister Sledge’s timeless hit “WE ARE FAMILY”. A campaign and crowd-sourced celebrity music video was created in benefit of the newly launched WHO Foundation.
Conceived the star-studded India Covid-19 fundraiser ‘We For India: Saving Lives, Protecting Livelihoods’ which convened 80+ global cultural icons in support of India’s post-COVID relief efforts, raising vital funds for Give India. ‘We For India’ tapped into the entertainment industry to inspire generous philanthropic action among global citizens, individual donors, and major foundations such as The Rockefeller Foundation, to provide long-term investments for legacy COVID-19 projects that benefit vulnerable communities. Natasha secured over 80 international and Indian personalities to entertain and inspire action, including Ed Sheeran, Annie Lennox, Nile Rodgers, Steven Spielberg, Mick Jagger, Jay Shetty, Nancy Ajram, Hrithik Roshan and Ajay Devgn. The event successfully raised over $5,000,000 of funds for investments in the post-COVID-19 livelihoods programme.
Popularising the United Nations’ Sustainable Development Goal
Natasha was appointed India Director of Richard Curtis’ UN Global Goals campaign from 2015-2016 to popularise the SDGs among 1.3bn Indian citizens. Natasha conceptualised the SDGs Impact Summit with a special focus on unlocking the immense potential of a collaboration between the global north and south.
Natasha conceptualised the SDGs Impact Summit with a special focus on unlocking the immense potential of a collaboration between the global north and south. The summit brought the focus to India, the world’s youngest and second most populous country, featuring Indian and international rule breakers, problem solvers, storytellers, thought shapers, global leaders and renegades with a cause. Prestigious invitees included 500+ global delegates across government, media, talent, civil society, NGOs and corporates.
In partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO), Natasha developed the branding, positioning and communications framework to launch the Global Education Cooperation Mechanism (GCM), an ecosystem of global education actors to collaborate on achieving UN SDG 4: Quality Education.
Natasha was appointed the India Director of the United Nations’ Global Goals campaign, and was instrumental in launching and popularising the SDGs to more than 1.3 billion people in India.
Natasha is the driving force behind Sterling Global, a multi-disciplinary independent business strategy and integrated communications consultancy. Established in 1995, the company has an established track record in delivering strategic and sustainable value creation for leaders to innovate and manage change across commercial, societal, environmental, and governance outcomes.
She is also the Founder of The World We Want a global impact platform that harnesses the power of storytelling, collaborations, and creativity to drive social change and advocacy on global challenges. The organisation leverages the collective strength and influence of people, leaders, media, and popular culture to transform awareness into accelerated action.
Natasha has also served as the global communications strategist for the Commonwealth Enterprise and Investment Council to promote trade, innovation, and investment among its 54 member states.
“If you are really passionate about something, it will snowball into positive action.”
“Experiences of courage and determination can inspire our collective passion for a more equitable world.”
As a woman entrepreneur of Indian origin, Natasha comes from strong matriarchal genes of independence, confidence, and purpose. By combining her activist and business leader sides, she is a vociferous champion of Diversity, Equity, and Inclusion, and builds a strong belief system to protect basic human rights.
Her family’s journey of immigration from India and Kenya to London in the 1960s instilled in her a profound respect for resilience and courage. They faced racism, discrimination, and the hardships of starting anew in a foreign land with no connections or privileges. However, they remained unwavering in their determination to achieve a better future.
This spirit was embodied by her mother, Teji, who single-handedly established her businesses, including Sterling Global, in the early 1990s, a time characterized by deep-seated systemic biases against women. Despite facing double discrimination as a woman of colour in male-dominated industries such as property and media, Teji used each challenge as an opportunity to learn, grow, and innovate, demonstrating that women can shatter the glass ceiling and leave a lasting legacy.
Inspired by her mother and grandparents, Natasha firmly believes in providing everyone a fair chance to succeed and make a difference, irrespective of their background, ethnicity, or gender. She extends her commitment to philanthropy, supporting various health and education initiatives in India as part of her family foundation. The legacy of her family’s courage and determination fuels her passion and commitment to a more equitable world.
Some of the organisations Natasha has worked with:
